We didn’t set out to disrupt the industry, just to do it better. No noise. No fluff. Just the essentials, executed with precision and intent.
Essential Form was born from a belief that products should earn their place. That good design clarifies, not distracts. That skincare should support your skin (and your life) without asking too much in return. In using typography, structure, and silence to communicate efficacy and care. We see skincare as a collaboration between form and function, where clean composition meets clean formulation. This is not about trends, this is about consistency, balance, and everyday excellence.
Essential Form is skincare in its essential form. No more than this. No less than that.

Name

Logotype & icon

• SVG and PNG files in main colours
• Working Figma file

FREE font license

Full online Brand Guidelines

• Colour guides and systems
• Type guide
• Art direction and Photography guide
• Tone of voice guide with copy examples
• Marketing guide

Packaging design

• External pack (front and back)
• Primary pack design x4 (tube, jar, dropper, soap)

Website

• Homepage design with ecommerce element in a workable Figma file

Marketing assets

• Social media look and feel
• Instagram Templates
• Stationary look and feel
• Working document for business card

Excludes

• Photography
  The photography used is under free license but needs to be downloaded separately.
• Some mockups in display are under free license and would need to be downloaded from third parties.

This brand can be customised with a new name and colour system. We recommend not changing the font, layouts and photography direction to keep the coherence of the brand.