A new hair care concept specialising in thick and thin hair. We helped bring to life a product where the hair type is reflected on the bottle itself using either thick lines or thin lines.

Earthy tones are used to denote the product type whether it is deep olive for shampoo or sandy for conditioner. The hair type that the product is best suited to is echoed in the design of the packaging.

Branding. Naming. Packaging. Social Media