UVIE is a concept inspired by making SPF easy, accessible, fast and fun. Everybody should wear sun protection every day, and UVIE would make that an effortless joy. Using latherable SPF soap bars rolls washing and protecting into one step. Packaged with the planet in mind, no plastic, no fuss.

Additionally, the bold typography and sweet illustrations create a courageous yet approachable system.

Branding. Logo. Naming. Packaging. Socials.