Are you here to create or to launch?
You retain full ownership of your design until it is purchased. While it's listed on the platform, you agree not to sell or reuse it elsewhere. Upon purchase, copyright and all associated rights transfer to the buyer.
BLT is granted a limited license to showcase and promote the work both before and after sale.
Once sold, you retain authorship rights, and can still display the original brand on your portfolios.
Each design will only sell once, so your concept will become a unique brand. Once your design is sold, the purchasing client might use the concept as is, or decide to customise it to fit their project. This means potentially swapping the logo for their existing name, adapting the colours slightly to fit the industry (or disrupt it!) etc. The customisation if taking place will be done by the in house BLT team, and will always champion your design and try as much as possible to keep it’s original essence.
Yes. You can remove your design from the platform at any point before it has been sold. Once it’s sold, the rights transfer permanently to the buyer.
If you have worked on a concept brand while freelancing or working at a studio, you might need to check your contract with the client and your employer. Make sure you own your design before submitting it to the platform. If you’re unsure and you need help to find out get in touch with our team!
Designers keep 75% of the selling cost of their brand. The remaining 25% helps run BLT and make each project a success:
Customisation & edits – 10% covers 1–2 days of our team’s time to prep files, change names, tweak colours, and handle buyer feedback.
Admin & operations – 5% goes toward the behind-the-scenes work: emails, legals, sales support, file delivery, and more.
Marketing & outreach – 5% helps us grow the platform, find the right buyers, and promote your work.
Platform & tools – 5% covers Shopify, file storage, email systems, and other essentials.
We aim to keep things lean so more value goes back into your work and the community.